Communicate your message clearly, concisely, correctly ... and effectively.
 

Streamline and focus your existing content; or combine multiple documents into a seamless package.

Use your web site or online media to reach a widely-dispersed audience around the clock ... even with rapidly changing content.

Analyze your audience to determine the most effective way to deliver your message.

Determine the primary goal of your project ... and base content, style, and format on targeting this message to your audience.

 

 

 

 

 

 

Words that change what your audience does.


If it doesn't change what your audience
does, why bother?

People write what they want their audience to know.  Businesses describe their products and services, managers tell employees about a new policy or process, and organizations get news out to their communities.

But in the end, did the message change anything?  Did more new clients contact you?  Are your customers coming back for more?  Are the employees more positive and productive?  Did your community or organization work together more efficiently or handle that crisis well?

If it doesn't change what your audience does, either now or in the future,
what was the point?

You can spend endless time and money on web sites, brochures, flashy ads, speeches, conferences, classes, outreach efforts, you name it—but if your results don't balance your expense, it was all a waste.  These days, you don't have money or time to waste.  I won't let you do this.   Here’s how . . .

My Process

1Determine your goal for the project.

I begin your writing project by helping you pin down the answer to this critical question:  How do you want your audience to act differently after seeing your message?  Not what you want them to know or understand . . . but why are you doing a communication project in the first place?  Based on this one critical goal, we can determine how to reach them.

2Write to your audience . . . in their "language" and in the right medium.

When your audience sees itself in your message, they listen.  Who is your audience?  I quickly probe to learn as much as I can about your audience, and I'm skilled at customizing my writing style and vocabulary to fit them.  I've worked professionally with everyone from top-level corporate executives to middle school students, and I'm at home with both.  I'll also help you figure out the best delivery medium to fit your audience, your message, and your budget.

3Communicate clearly, concisely, and correctly.

Changing writing style to fit your audience never means sacrificing clear language or accuracy.  In fact, the clearest messages come from writers who know all those grammar, punctuation, and word usage rules thoroughly.  These writers know how to put a message together so that each word pulls its weight—there's no extra “junk” to muddle the main point.  I've practiced those skills almost daily for 17 years, and I’ve been blessed with a natural ability with written words, paired with analytical thinking, since childhood.

4Conduct reviews with you along the way.

This is always your project, so I will ask you to review drafts of the material early on to be sure I accurately understand your message and your requirements.  I won't wait until the end to ask if I'm on the right track!