Too much on your plate to tackle all those writing tasks your organization depends on?

Then give them to me.  I'll take the "spinach" off your plate so you can concentrate on the meat of your business. 

I've been making life easier for business people for more than 15 years...
from well-known global corporations to non-profits and small business...
and I'd love to do the same for you.
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Communicate your message clearly, concisely, correctly ... and effectively.

Streamline and focus your existing content; or combine multiple documents into a seamless package.

Use your web site or online media to reach a widely-dispersed audience around the clock ... even with rapidly changing content.

Determine the primary goal of your project ... and base content, style, and format on targeting this message to your audience.

Analyze your audience to determine the most effective way to deliver your message.

Words that change what your audience does.

If the writing doesn't change what your audience does, why bother?

That's the idea behind absolutely everything I do as I partner with you to get real results. 

Businesses advertise their products and services, managers train employees or users on a new process or tool, organizations send news out to their communities...But in the end, did it change anything?  Did more new clients contact you?  Are your employees more productive?  Can your users succeed with that quick reference you created?  Did your group work together more efficiently or handle that crisis well?  Are your customers coming back for more?

You can spend endless time and money on web sites, brochures, flashy ads, speeches, conferences, outreach efforts, classes, online training, documentation, white papers, reference manuals, you name it—but if your results don't outweigh your expenses, it was all a waste.  And you definitely don't have money or time to waste.

I won't let you do that.  Here’s how. . .

My Process

1—Determine your goal for the project.

I begin your project by helping you pin down the answer to this critical question:  What do you want your audience to do differently after completing the training or seeing your message?  Not what you want them to know or understand . . . but what you want them to do.  Based on this one critical goal, we can determine how to reach them.

2—Communicate with your audience . . . in their "language" and in the right medium.

When your audience sees itself in your message, they listen.  Who is your audience?  I quickly probe to learn as much as I can about your audience, and I'm skilled at customizing training or writing style and vocabulary to fit them.  I've worked professionally with everyone from top-level corporate executives to middle school students, and I'm at home with both.  I'll also help you figure out the best delivery medium to fit your audience, your content, and your budget.

3—Communicate clearly, concisely, and correctly.

Changing style to fit your audience never means sacrificing clear language or accuracy.  In fact, the clearest messages come from trainers and writers who know all those grammar, punctuation, and word usage rules thoroughly.  These people know how to put a message together so that each activity and every word pull their weight—there's no extra “junk” to muddle the main point.

4—Conduct reviews with you along the way.

This is always your project, so I will ask you to review drafts of the design and materials early on—to be sure I accurately understand your goal, message, and requirements.  I won't wait until the end to ask if I'm on the right track!