Nowadays, when anyone hears about your business or organization, they ask, "Where's your web site?"   If you make a good impression on people but send them to a site that doesn't quickly and clearly tell them what they want to know or (worse yet) contains mistakes or difficult navigation, you've lost them.  And these days, if you have no site at all, people wonder if you're capable (even though you are).

As we focus the content, we also end up clarifying your entire site design—and usually your overall marketing or communication message for your entire organization, too.  More than a few clients have realized their marketing direction hadn't been clear until I worked with them to put it into a simple statement and into web site menus!  See more about my web site experience on my Background page.

Therefore, as a business writer, I know how to make web site content work with the site's design and navigation because I've made it all work together on my own.  For that matter, I'll consult with you on ways to make your site better overall for your users.  Your web site staff will find working with me easy because I understand both the advantages and limitations of web sites.

Additionally, I bring solid experience with human-computer interaction issues from my years leading instructional design projects for computer-based training courses.  I won’t frustrate your web site audience with difficult text, layout, or navigation, and I know how a user reads (or often doesn’t read) online.

These small documents should catch your audience's attention quickly and convey your key points in a small amount of space.  Your brochure may be the first and only impression you make on your audience, so it has to be good.  I'll help you distill your information down to the primary message you'll need to precisely target your audience and leave them impressed.

Corporate image/identity pieces—Do you need a brochure or even a packet of coordinated materials to tell your clients who you are and what you do?  Cutting it down to what will attractively fit into a brochure is a good way to define your own mission statement.

Telling a "story" is one of the best ways to catch an audience's interest quickly because it engages their emotions.  The more the audience can see themselves in your message, the more relevant it is to them.  With my journalism training and experience, I can interview sources and/or pull information from your materials and easily turn it into news or feature stories.

You may need feature articles written for media publications or for your own company or organization publication.  Either way, these articles are a great way to increase your business or organization's visibility.