"What will it cost to do my project?" It depends .
. .
No, that's not a way to avoid talking about
cost. As you know if you're in business, you can't tell
someone how much a service will cost if you don't yet know
what they are going to need. How many meetings will
we need? How much research and background reading will it take? How big is the final project? When do you need
it? It all depends on having a clear understanding of what you need.
The same goes for writing-related services. Before I
give you an estimate, I'll go through a thorough information-gathering process so
that I know exactly what you want.
I'll ask questions like these about
your business
(although I'll ask more than you see here):
 | What is your one-year goal for the company? Five-year
goal? |
| Who is your target market? What are their “hot
buttons”? |
| What are your marketing/communication goals? |
| What makes your product, service, or organization unique? What do you do better than your competitors?
|
I'll also ask questions like these about
your goal
for this project (again, I'll ask more than these):
| Who is the target audience for this project? |
| What is your overall purpose for this project for this
audience? In other words, what do you want these people to do,
think, or understand as a result of seeing this material? |
Call or email me, and we'll start the
information-gathering process so that I can answer,
"What will it cost?" for you. I'll be happy to answer any question
you have about how I'll make your message work for you.
Lauri@McIntoshWriting.com
214-547-1207 |
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