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It depends . . .
No, that's not a
way to avoid talking about cost. You can't tell
someone how much a service will cost if you don't know what they're
asking for. How big is the final project? How many times
should we meet (by phone, online, or in person)? How much research
(if any) will it take? When do you need
it? It all depends on having a clear understanding of your needs,
and I want you to get your money's worth.
I'll work with you up front to define your project, and
then I'll give you a flat-fee project cost.
I'll ask questions like these about your goal for this project:
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Who is the target audience for this project?
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What is your overall purpose for this project for this
audience? In other words, what do you want these people to do,
think, or understand as a result of seeing this material?
I'll
also ask questions like these about your organization or
business:
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Who is your target market
or audience? What are their “hot
buttons” and primary tasks?
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What is your one-year goal for
your company or organization? Five-year
goal?
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What are your
overall marketing/communication goals?
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What makes your product, service, or organization unique? What do you do better than your competitors?
Contact me, and we'll start the
information-gathering process so that I can answer,
"What will it cost?" for you. I'll be happy to answer any question
you have about how I'll make your message work for you.
Lauri@McIntoshWriting.com
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